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Research papers

A pre-test procedure which works

A communication model based upon exposure, information transmission and attitude change is proposed. Particularly the information transmission is dealt with in connection with a campaign for the Danish Railroads. This campaign has as its main purpose...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Erik Bache, Flemming Hansen
Company: AIM Create
August 1, 1975
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Citation

Bache and Hansen (1975a, August 01). A pre-test procedure which works. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-pre-test-procedure-which-works